Daily Current Affairs : 16-October-2023
The collaboration between the National Skill Development Corporation (NSDC) and Coca-Cola India, known as the Super Power Retailer Skill Development Program, is a remarkable initiative under the Skill India Mission. The Skill India Mission, orchestrated by the Ministry of Skill Development & Entrepreneurship, is committed to uplifting the employability of the youth by offering skill training programs and fostering vocational skills. This essay will delve into the details of this program, its significance, and the broader context of skilling schemes in India.
Skill India Mission: A Vision for Skill Development
The Skill India Mission is a nationwide initiative designed to enhance the skills of the Indian youth, making them more job-ready. This mission encompasses several programs aimed at providing vocational training and improving the employability of individuals. The collaboration with Coca-Cola India is a testament to the mission’s commitment to promoting skill development.
Super Power Retailer Program: A Game-Changer for Retailers
Under the Skill India Mission, the Super Power Retailer Program seeks to empower retailers, particularly in the states of Odisha and Uttar Pradesh. It is currently in its pilot phase in Odisha, with plans to expand to other key states over the next three years. This program offers numerous benefits, including:
- Empowering Retailers: The program equips retailers with the skills and knowledge needed to expand their businesses and provide better consumer experiences.
- Economic Strength: By enhancing the skills of retailers, this program contributes to strengthening India’s economy. Skilling, reskilling, and upskilling retailers can lead to economic growth.
- Quality Retail Training: The program aims to provide 14 hours of quality retail training through the Skill India Digital Portal to 1.40 crore retailers across India.
- Future of Work: It strives to create a retail ecosystem that not only meets but exceeds customer expectations and embraces the evolving demands of the Future of Work.
- Understanding Consumer Behaviors: Small and micro retailers are a vital part of the Indian retail landscape. This program equips them with the knowledge and skills necessary to better understand consumer behaviors and preferences.
Government Schemes for Skill Development: A Holistic Approach
The Super Power Retailer Program is just one piece of the puzzle in India’s extensive framework for skill development. The government has launched various other schemes, including:
- Pradhan Mantri Kaushal Vikas Yojana (PMKVY): A flagship scheme for skill training and certification.
- Skills Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP): Focusing on market-driven skills.
- UDAAN: A program aimed at providing skill training to the youth of Jammu and Kashmir.
- Standard Training Assessment and Reward Scheme (STAR): Ensuring quality training and assessment.
- Polytechnic Schemes: Promoting technical education and vocational skills.
- Vocationalization of Education: Integrating vocational education into the formal education system.
Important Points:
- Collaboration: National Skill Development Corporation partners with Coca-Cola India for the Super Power Retailer Skill Development Program.
- Skill India Mission: Aims to enhance youth employability through skill training and vocational programs.
- Program Focus: Empowering retailers in Odisha and Uttar Pradesh, initially piloted in Odisha.
- Program Benefits:
- Empowers retailers to expand businesses and enhance consumer experiences.
- Strengthens India’s economy by upskilling retailers, contributing to economic growth.
- Offers 14 hours of quality retail training to 1.40 crore retailers via Skill India Digital Portal.
- Creates a retail ecosystem exceeding customer expectations and adapting to the Future of Work.
- Equips small and micro retailers with knowledge of consumer behaviors and preferences.
- Other Government Schemes:
- PMKVY: Focuses on skill training and certification.
- SANKALP: Concentrates on market-driven skills.
- UDAAN: Provides skill training to the youth in Jammu and Kashmir.
- STAR: Ensures quality training and assessment.
- Polytechnic Schemes: Promotes technical education and vocational skills.
- Vocationalization of Education: Integrates vocational education into formal education system.
Why In News
The ‘Skill India Mission’ has collaborated with Coca-Cola India to introduce the Super Power Retailer Skill Development Program, aimed at empowering individuals with essential retail skills and fostering economic growth in communities across the country.
MCQs about Super Power Retailer Program and Skill India Mission
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What is the main objective of the Super Power Retailer Skill Development Program under the Skill India Mission?
A. Enhancing agricultural skills
B. Empowering retailers and expanding their businesses
C. Providing healthcare training
D. Promoting IT skills
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Which states are currently the focus of the Super Power Retailer Skill Development Program?
A. Maharashtra and Gujarat
B. Odisha and Uttar Pradesh
C. Tamil Nadu and Kerala
D. Punjab and Haryana
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What is the primary goal of the Skill India Mission ?
A. Enhancing youth employability through skill training
B. Promoting sports and fitness skills
C. Providing financial literacy training
D. Supporting environmental conservation efforts
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Which of the following is NOT one of the other government schemes for skill development?
A. Pradhan Mantri Kaushal Vikas Yojana (PMKVY)
B. UDAAN
C. National Health Mission (NHM)
D. Vocationalization of Education
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