Daily Current Affairs : 14-August-2023
In a significant move towards showcasing the rich diversity of Indian crafts and promoting the talents of local artisans, the Department for Promotion of Industry and Internal Trade (DPIIT) and the Ministry of Rural Development have jointly launched the ‘One District One Product’ Wall at SARAS Ajeevika Store. This collaboration reflects a pivotal step towards highlighting the uniqueness of Indian craftsmanship on a global stage.
The One District One Product (ODOP) Program
The One District One Product (ODOP) Program is a visionary initiative introduced by the Department for Promotion of Industry and Internal Trade (DPIIT), a part of the Ministry of Commerce & Industry. The core aim of this program is to propel the nation and its people towards self-reliance by fostering balanced regional development across all districts of India. The program’s approach involves selecting, branding, and promoting one distinctive product from each district. This approach sheds light on the diverse spectrum of products across the nation, spanning various sectors including handlooms and handicrafts. This not only boosts local economies but also amplifies the recognition of these products on a larger scale.
Empowering Women Artisans through SARAS Aajeevika
SARAS Aajeevika, an initiative led by Deendayal Antyodaya (DAY-NRLM) under the Ministry of Rural Development, stands as a powerful advocate for women’s empowerment. With a special focus on uplifting women artisans and Self-Help Groups (SHGs), SARAS Aajeevika creates a dedicated marketplace for their skillfully crafted products. This initiative plays a pivotal role in nurturing the skills and talents of these women, enabling them to emerge as independent entrepreneurs. The collaboration of the ODOP Wall at SARAS Aajeevika Store symbolizes the harmonious partnership between the Ministry of Commerce & Industry and the Ministry of Rural Development, working hand in hand to empower women and showcase India’s diverse craftsmanship.
Objectives of the Collaboration
This collaboration has set forth several key objectives that aim to revolutionize the promotion of indigenous crafts and artisans:
- Innovative Features: The collaboration seeks to introduce innovative features like product tagging and story cards. These elements are designed to guide consumers and enthusiasts towards emporiums, enhancing sales and magnifying the visibility of India’s exceptional products.
- Celebrating Unique Qualities: The collaboration identifies products from each district that possess unique qualities and cultural significance. This includes a wide array of handicrafts, handloom items, and agricultural products that are deeply intertwined with the identity of their place of origin.
- Boosting Sales and Visibility: By driving consumers towards emporia, this collaboration effectively boosts sales and augments the visibility of SARAS products. This heightened visibility serves as a robust platform to further promote the crafts and talents of indigenous artisans, particularly those hailing from rural Self-Help Groups led by women.
Important Points:
Promoting Indigenous Crafts and Artisans: The One District One Product (ODOP) Initiative
- DPIIT and Ministry of Rural Development jointly launched ‘One District One Product’ Wall at SARAS Ajeevika Store.
- Aims to showcase Indian crafts and artisans globally.
The One District One Product (ODOP) Program
- DPIIT’s initiative for balanced regional development across all districts.
- Selects, brands, and promotes one unique product from each district.
- Encompasses diverse sectors, including handlooms and handicrafts.
Empowering Women Artisans through SARAS Aajeevika
- Initiative by DAY-NRLM, Ministry of Rural Development.
- Focuses on women artisans and Self-Help Groups (SHGs).
- Creates a marketplace for well-crafted products, empowering women.
Objectives of the Collaboration
- Introducing innovative features: product tagging, story cards.
- Identifying products with unique qualities and cultural significance.
- Boosting sales and visibility of indigenous products.
Why In News
The ‘One District One Product’ Wall, a collaborative effort between the Department for Promotion of Industry and Internal Trade (DPIIT) and the Ministry of Rural Development, has been inaugurated at SARAS Ajeevika Store. This initiative aims to spotlight the rich diversity of indigenous crafts and artisans across India, representing a significant stride towards displaying the unparalleled Indian craftsmanship to the global stage.
MCQs about The ODOP-SARAS Collaboration
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What is the main purpose of the ‘One District One Product’ (ODOP) Program?
A. To promote global tourism in Indian districts.
B. To empower women in rural development.
C. To select and showcase unique products from each district.
D. To improve infrastructure in rural areas.
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What is the core focus of the SARAS Aajeevika initiative?
A. Promoting urban development projects.
B. Empowering women artisans and SHGs.
C. Enhancing international trade relations.
D. Developing high-tech industries in rural areas.
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What does the ODOP-SARAS collaboration symbolize?
A. A partnership between international craft organizations.
B. An alliance between government ministries and foreign NGOs.
C. A synergy between rural and urban development initiatives.
D. A harmonious partnership between DPIIT and Ministry of Rural Development.
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